Scaling a startup from prototype to over one thousand “smarter bars and restaurants”
Where does design fit in at a B2B SaaS company—especially when the customer is the (tech-laggard) food and beverage industry?
I joined BevSpot as the second employee and first management hire, walking into a seed-stage company that needed UI design and front-end code as a first priority.
Over the next three and a half years, I worked with some amazing folks to build a team of over 40 employees, through two rounds of V.C. funding, and helped bring modern software experiences to over one thousand bars and restaurants—helping them grow their businesses.
Below is a quick look at the many different forms that took.
BevSpot is a product I’ve been trying to find for over a decade.” Craig—bar and restaurant owner, and proud BevSpot user
A series of videos kicked off our social presence and supported gated downloadable content on the site.
A heavily customized CMS, completely integrated with our SaaS product.
The help-center shared content across the marketing site, blog, and product.
Check back soon for full case study
Maybe we’d work well together …