Lovepop hired me as a consultant to help establish their user research program and set best practices and process alongside their newly established UX design team.
I led an extensive customer research and experience mapping process to help understand how Lovepop's broad customer base experienced the product offering, and identify new areas of opportunity for the business.
- a company-wide presentation and reference materials on the current and idealized user journey
- new website template designs to align with e-commerce UX best practices
- design system guidelines for the engineering team
- the launch of a new digital subscription product
- and more...
More details coming soon.