Lovepop hired me as a consultant to help establish their user research program and set best practices and process alongside their newly established UX design team.

I led an extensive customer research and experience mapping process to help understand how Lovepop's broad customer base experienced the product offering, and identify new areas of opportunity for the business.

Output included:

  • a company-wide presentation and reference materials on the current and idealized user journey
  • new website template designs to align with e-commerce UX best practices
  • design system guidelines for the engineering team
  • the launch of a new digital subscription product
  • and more...

More details coming soon.

Experience Mapping Presentation
UX audit
Homepage Design