Business

Dear Google, you should make a Chromecast for music

Dear Google, I’ve been meaning to write you for a long time. You see, every now and then I have ideas for things you should make, or maybe ways to make existing things better. Sometimes, you actually surprise me by making something that I’ve been thinking about for a long time. When this happens, like…

Business

Living their brand promise: Outdoor Research

I spend lots of time thinking about brands—I’ve been hired by all types of organizations to help clarify exactly what their “brand” is, usually to kick off an identity design project or as part of a larger strategic planning or marketing exercise. It’s always relatively easy to illustrate to everyone in the room—from the CEO to…

Business

Saying Goodbye to your business

When Geoff House and I made the decision to close our joint design business, Hifinit Design Group, I posted the following on our site and sent this letter to some long-time clients and friends: Hifinit is closing up shop. To anyone that has worked with us, followed us, or come across our work, Thank you. Really, thank…