Living their brand promise: Outdoor Research

I spend lots of time thinking about brands—I’ve been hired by all types of organizations to help clarify exactly what their “brand” is, usually to kick off an identity design project or as part of a larger strategic planning or marketing exercise. It’s always relatively easy to illustrate to everyone in the room—from the CEO to…

Saying Goodbye to your business

When Geoff House and I made the decision to close our joint design business, Hifinit Design Group, I posted the following on our site and sent this letter to some long-time clients and friends: Hifinit is closing up shop. To anyone that has worked with us, followed us, or come across our work, Thank you. Really, thank…