Hi, I’m Alex.

I design products, experiences, brands, and teams with a founder’s mentality.

I've spent over a decade working with teams to ship products that delight users and advance organizations’ goals. Learn More

Currently consulting. Previously Head of Design @Admithub, Chief Design Officer @BevSpot, Lecturer @Northeastern

Select Work All work

Case Study

AdmitHub AI Suite

Leading product design and user research of the SaaS platform helping educators use behavioral science to nudge students toward success
Case Study

Connected Proof

Designing the cross-device software for an industrial IoT platform to help make food and beverage production more sustainable
Case Study

BevSpot Inventory

Leading the UX evolution of an industry-favorite app by working closely with customers and “taking over” their jobs for the day

Recent Posts All posts

Design

Does business need design? A talk at Scout Studio

I recently gave a talk on the topic of measuring the ROI and impact of design practices in business for Scout Studio at Northeastern University. Here are some post-talk thoughts.
Design

Bicycles are my design inspiration—a Rapha 5×5 talk

I was recently invited to speak at an event called Rapha 5×5: Intervals on Design at Fresh Tilled Soil, a local design consultancy. It’s a traveling series of design talks that Rapha runs in different cities, and here’s the schtick: “5×5: Intervals on Design, a rapid-fire design talk where five creatives will talk for five minutes…
Adventure

Talking to a giant tanker from a little plastic boat

It’s kayaking season here in New England, and as I was returning to the water this year I realized I needed to reacquaint myself with VHF radio usage. So I’m going to share this story from last summer in hopes that it helps some other kayakers in a similar situation, as I haven’t found a ton…